Why Marketing Is A Secret Ingredient?
17/01/2020 By Prajakta Joshi
Do you remember last time you were eating DamBiryani in your favorite restaurant? Or Do you remember your favorite place of panipuri? Every time You go there you wonder how this panipuri is so delicious! You know why SECRET Ingredient.
In this article, you will get to know how marketing is the secret ingredient of your business. Before diving deep into marketing we will see What Is Marketing?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. In simple words, we try to convince our customers to buy our product.
We will see Fundamentals of marketing, Difference between Digital and traditional marketing, personal branding, CATT marketing funnel, etc. Are you a student who is curious about marketing? Are you an entrepreneur? So this article is for you. Wait till the end you will be equipped with some cool weapons of marketing.
Fundamentals Of Marketing :
Marketing is based on science and not on creativity. Yeah, you heard right. Marketing starts before creating the product, we have to know our audience better and create a product according to their need. We can say PRODUCT in need is PRODUCT in indeed. If we create a quality product, the product will sell automatically.
Marketing is not just selling and getting a new customer, We have to keep our existing customers happy. We all know that Old Is Gold so don't forget your old customers. They can be the reason for your happiness forever. Now you can ask me How ?? Most of the time when we go shopping we ask our friends, family and nowadays online reviews.
As said by Michael Brenner “If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.”
These old customers can become your brand ambassadors. Marketing is a game of perception. So what we learned here that Keep your customers happy and try to sell quality products.
Digital Marketing V. Traditional Marketing
In the above image, you can see the hoardings of Coca-cola, Samsung. This is the advanced model of traditional marketing. Traditional marketing is a bit costly than the digital one but we can not ignore them. Because in countries like India most people are unaware of digital platforms. Digital marketing can be done through Facebook ads, Instagram ads, google ads, etc. These are more flexible and cheaper.
CATT Marketing Funnel
Now you must be thinking what is CATT? CATT is Content, Attention, Trust, Transaction. Every one of us can create wealth if we follow some simple steps.
Now we will see what is this formula?
Wealth = n^ CATT?
Niche
Your success depends on the Niche you choose. There should be a balance between Passion, Market, Talent while choosing your Niche.
“If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” -Jeff Bullas, CEO of Jeffbullas.com Pty Ltd.
If you copy the Niche of a most successful person or your role model maybe it will not work for you. Choose your Niche wisely considering the above criteria.
CONTENT
We know that the first impression is quite important. We can say that it is like a bio in our tinder account. We are thinking of a relationship but for that, we must get the right swipe. Content can impress our customers and the chances for a relationship can be increased.
Create content that can attract people from your Niche. We have to create effective content through Blog Posts, Videos, Live Webinars, etc.
Niche selected!
Content is done!
What's next?
ATTENTION
Everything is done now but where are the customers? They must know about our content, Customers get attracted to our content when our content is interesting. So Content must be interesting and with attracting headings and introductions. So here is a need to drive attention(Traffic) to our content using SEO, Social Media, Paid ads, and Referrals.
TRUST
As I told you before people believe in people. So We have to build trust. How? With a quality product, marketing, retargeting. Remember it will help you to form your personal brand.
TRANSACTION
The most important part converting your lead into customers. A number of people visit your website but you have to keep records of potential customers. So you can reach your customers.
Integrated Marketing
Integration is the word itself that says that we have to integrate all things to get a perfect result. Most people focus on email marketing and forget others and some do Facebook ads and forget others. Afterward, they complain our sales are not improving.
Do you remember infinity stones? I know what comes to your mind THANOS. When Thanos have all stones then and then only he became powerful. Our integration should be like that, try to convince and reach customers from all mediums. So what we learn here Became Thanos in our field but not to destroy but to build our empire.
Personal Branding
What is a personal brand? Do you know Elon Musk? Yes, you do. His name is enough to explain what is a personal brand. Elon Musk has more following on social media than Tesla or Space-x. I told you people believe people and not companies. A personal brand can influence customers and play a great role in our journey.
Mass Trust
Masstrust is a combination of two words. And Masstrust Blueprint can take you to the path of success.
Mass + Trust = Success
Learn
Learning is a long evolving process and there is no limit to it. As said by Henry Ford, “Anyone who stops learning is old, whether at twenty or eighty.”
We have to learn new facts, concepts and have to acquire skills
Work
We may forget what we have learned unless we implement it in our work. We always think of a perfect cup of coffee, a perfect life, and so on. But Dear, Perfection will come after trying. So start implementing what you have learned. To get a Perfect version in your work.
Blog
If you become an expert in some field you must gather what you learned and try to write about it. This will help beginners and it will also help you to become an influencer. If your content is good and people liked it. You will definitely be beneficial in one way or other.
Consult
So many big companies hire consults with a huge paycheck. You are becoming an expert now people want to consult from you. This will be another feather to your crown.
Mentor
Mentoring means teaching what you have learned. As my mentor said If you know 5/10 then by teaching someone you can give 3/5. And it's quite good.
Startups
The startup is a buzzword in today's era. It sounds good right. We must follow the steps genuinely. This is a last over of our first match. Launch a new product or service in the market.
Conclusion
I tried to give you an overall perspective on marketing. Now it's your turn to take action.
“Success is not final; failure is not fatal: It is the courage to continue that counts.” — Winston S. Churchill
Remember the thing winners never stop. I hope you liked my content. If you like what I have written please let me know this will inspire me to write on different topics for you.
ALL THE BEST.
This article is part of an assignment for the Digital Deepak internship program
